Health & Beauty E-commerce Insights

Health & Beauty E-commerce

Explore how the UK’s Health & Beauty e-commerce sector has changed over the last 27 years!

By analysing the Fast Track 100 data, which ranks the top 100 UK’s fastest-growing private companies each year, we’ve seen Health & Beauty retail rise from 1 ‘bricks and mortar’ company in 1998 to 9 e-commerce brands in 2024. 📈

This surge is fuelled by rising consumer interest in wellness, product innovation, and the convenience of online shopping. Social media influencers and the pandemic have further accelerated this growth. 🌟

Key Insights:

  1. Beauty products retailers dominate the space, making up 47% of the ‘Health & Beauty’ companies.
  2. Cult Beauty is the only “Health & Beauty” company to feature in the Fast Track 100 list four times (2017-2020).
  3. Revolution Beauty has made the list three times (2018-2020).
  4. Other companies that have made the Fast Track list two times include: Absolute Collagen, Charlotte Tilbury Beauty, Chāmpo, Feel Unique, and INSTAsmile. 
Award YearRankNameActivityLocationSales £000sGrowth
19982Optical ExpressOptical retailerCumbernauld, Glasgow36,650188.43%
200183The Enterprise DepartmentHealth care products retailerHertfordshire5,92672.61%
200520Chemicare HealthPharmaceuticals retailerSt Helens12,215108.72%
200743HQUKBeauty products retailerCentral London8,79891.00%
201124feelunique.comBeauty products retailerJersey16,056105.50% retailerGuernsey5,114159.15%
201243feelunique.comBeauty products retailerJersey26,73677.97%
201478Beautybay.comBeauty products retailerManchester15,70552.73%
20177Cult BeautyBeauty products retailerCentral London37,641131.35%
20183Revolution BeautyBeauty products retailerKent71,788152.92%
201813Cult BeautyBeauty products retailerCentral London66,742125.88%
201816INSTAsmileDental veneer retailerManchester5,580109.45%
201821Charlotte Tilbury BeautyBeauty products retailerWest London100,653102.11%
201928Cult BeautyBeauty products retailerCentral London89,00086.95%
201935Revolution BeautyBeauty products retailerKent112,62176.66%
201946Charlotte Tilbury BeautyBeauty products retailerWest London145,43765.30%
201949INSTAsmileDental veneer retailerMerseyside6,50062.76%
202060Revolution BeautyBeauty products retailerKent152,42854.59%
202067Cult BeautyBeauty products retailerCentral London123,43648.57%
20224Absolute CollagenBeauty products retailerMidlands17,350251.73%
202265NEOM OrganicsHealth care products retailerLondon41,73056.16%
202292Tropic SkincareSkincare brandLondon90,61046.26%
20238ChāmpoHaircare brandLondon8,900217.33%
202311LYMA LifeBeauty products retailerLondon23,200199.40%
202335Absolute CollagenBeauty products retailerBirmingham22,200104.04%
202347grüumHaircare brandStockport5,60083.84%
202389CurrentBodyBeauty devices retailerManchester59,10055.10%
20243RhealDrinks and supplements brandSunderland19,800243.02%
20244TRIPDrinks and supplements brandLondon20,000224.75%
20245Ancient + BraveDrinks and supplements brandEast Sussex10,200222.51%
20248HeroesBaby and youth consumer productsLondon82,200201.43%
202429PlantmadeHaircare brandReading5,300135.88%
202439ChāmpoHaircare brandWorcestershire14,100121.76%
20245247 SkinSkincare brandYork8,50099.38%
202459Only CurlsBeauty products retailerLondon13,30092.81%
202477Applied NutritionDrinks and supplements brandLiverpool61,20076.11%

Want to learn more about the Rise of E-commerce in the UK

Click this link to read more about the “Rise of E-commerce in the UK from 1997-2024”.

Fast Track 100 logo sand background with black text

Britain's fastest growing private companies from 1997-2024

What is the Fast Track 100?
The Fast Track 100 league table ranked Britain’s 100 private companies with the fastest-growing sales over their latest three years. It is compiled by Fast Track and published in The Sunday Times each December. It ran from 1997 to 2020, until 30th June 2021 when the Fast Track company was closed down due to the Covid-19 pandemic causing too much uncertainty over continued sponsorship. 

In 2022, The Sunday Times announced it was restarted the Fast Track 100. It is branded as – The Sunday Times Hundred 2022.

A typical Fast Track 100 company:

  • is owned and run by entrepreneurs
  • has between 20 and 500 staff
  • has average 3 year sales growth ranging between 45% and 250% pa
  • has sales ranging between £5m and £100m
  • 25% of the companies have venture capital backing

Fast Track 100 League Tables 1997-2024

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