Home & Garden Ecommerce

Home & Garden E-commerce Insights

Home & Garden E-commerce

Home & Garden Ecommerce

Discover how the UK’s Home & Garden e-commerce sector has changed over the last 27 years!

By analysing the Fast Track 100 data, which ranks the UK’s top 100 fastest-growing private companies each year, we’ve seen how “Home & Garden” e-commerce has changed from 1997 to 2024.

Key Insights:

  1. Furniture products retailers dominate the space, making up 37% of the ‘Home & Garden’ companies listed in the Fast Track 100 (1997-2024).
  2. Consumer focus on home improvement and gardening spiked, particularly during the pandemic. 
  3. Oak Furniture Land is the only “Home & Garden” company to feature in the Fast Track 100 list five times (2010-11, 2013-15).
  4. Loaf has made the list four times (2013-16).
  5. Four companies have been in the list three times: BathEmpire.com (2012-14), LOMBOK (2004-06), Lusso Stone (2018-20) and UK Flooring Direct (2010-12)
Award YearRankNameActivityLocationSales £000sGrowth
199738Topps Tile KingdomFlooring retailerLondon22,04196.70%
199752Linens DirectHome interiors retailerLoughton. Essex5,37087.55%
199928The White CompanyHome interiors retailerWest London3,136104.44%
200083Land of LeatherFurniture retailerKent14,68474.13%
20023Land of LeatherFurniture retailerKent72,199196.58%
20029Sofas-UKFurniture retailerSouth Wales4,211148.66%
200237Focus DIYDIY retailerCrewe1,462,40097.16%
200312House of BathBathroom retailerBath16,392117.10%
200428New HeightsFurniture retailerNW London6,519115.60%
200460LOMBOKFurniture retailerSW London3,57485.28%
200571LOMBOKFurniture retailerSW London5,00768.03%
200690LOMBOKFurniture retailerSW London7,66165.25%
200886PineSolutions.co.ukFurniture retailerNorwich7,17657.69%
20096MattressmanBed and mattress retailerNorwich8,680173.60%
200945Stores DirectHeating products retailerHuddersfield8,22486.58%
2009100David Phillips FurnitureFurniture retailerCentral London12,27352.92%
201024UK Flooring DirectFlooring retailerWarwickshire5,972101.06%
201034Oak Furniture LandFurniture retailerSwindon17,08184.61%
201118sofa.comSofa retailerSouthwest London6,852128.82%
201194Oak Furniture LandFurniture retailerSwindon25,91351.08%
201199UK Flooring DirectFlooring retailerWarwickshire8,99950.14%
201233Better BathroomsBathroom retailerLancashire22,46892.46%
201237BathEmpire.comBathroom retailerCoventry8,66788.27%
201287UK Flooring DirectFlooring retailerWarwickshire13,81754.23%
201295sofa.comSofa retailerSouthwest London12,96151.42%
201340LoafFurniture retailerCentral London7,79280.92%
201349BathEmpire.comBathroom retailerCoventry13,76872.97%
201351Oak Furniture LandFurniture retailerSwindon83,33871.46%
201352The Underfloor Heating StoreFlooring retailerBasildon6,57571.08%
201373Himalaya CarpetsFlooring retailerWest London8,43061.70%
201437Oak Furniture LandFurniture retailerSwindon145,54379.56%
201452LoafFurniture retailerCentral London15,92568.04%
201464BathEmpire.comBathroom retailerCoventry18,59458.97%
201530Oak Furniture LandFurniture retailerSwindon191,51677.81%
201534LoafFurniture retailerCentral London22,10871.05%
201616Victorian PlumbingBathroom retailerMerseyside42,264116.63%
201693LoafFurniture retailerCentral London26,90151.14%
201736Victorian PlumbingBathroom retailerMerseyside96,77371.44%
201770Willow & HallFurniture retailerSouthwest London7,50754.73%
201818Lusso StoneBathroom retailerMiddlesbrough7,965105.41%
201927Lusso StoneBathroom retailerMiddlesbrough12,56389.70%
201978RinkitGardening retailerChichester17,09049.49%
202037Sixty StoresGardening retailerStratford-upon-Avon23,27368.76%
202044Total TilesFlooring retailerIpswich7,31861.48%
202053Tile MountainFlooring retailerStoke-on-Trent34,34457.66%
202056Lusso StoneBathroom retailerMiddlesbrough16,66756.84%
202064Easy BathroomsBathroom retailerWest Yorkshire33,34949.98%
202070White StoresGardening retailerEssex23,33346.32%
2020100YouGardenGardening retailerLincolnshire17,68538.38%
20222Screen With EnvyGardening retailerSoutheast14,520262.83%
202225Online Home ShopHome interiors retailerNorthwest23,250111.60%
202230Bloom & WildFlower retailerLondon140,36098.30%
202234FurnitureBoxFurniture retailerSouthwest15,62095.20%
202293WoolroomBed and mattress retailerMidlands8,46045.98%
202294Dowsing & ReynoldsHome interiors retailerYorkshire and The Humber7,35045.97%
202351Bed KingdomBed and mattress retailerWest Yorkshire12,40076.06%
202359FurnitureboxFurniture retailerWiltshire15,90070.96%
202368Mustard MadeFurniture retailerLondon6,10066.50%
202373Online Home ShopHome interiors retailerManchester35,10064.79%
20249Purdy & FiggConsumer cleaning productsLondon18,300187.76%
202464Must Have IdeasHome interiors retailerSnodland, Kent26,80085.83%
202485Akula LivingFurniture retailerWetherby21,10069.24%

Want to learn more about the Rise of E-commerce in the UK

Click this link to read more about the “Rise of E-commerce in the UK from 1997-2024”.

Fast Track 100 logo sand background with black text

Britain's fastest growing private companies from 1997-2024

What is the Fast Track 100?
The Fast Track 100 league table ranked Britain’s 100 private companies with the fastest-growing sales over their latest three years. It is compiled by Fast Track and published in The Sunday Times each December. It ran from 1997 to 2020, until 30th June 2021 when the Fast Track company was closed down due to the Covid-19 pandemic causing too much uncertainty over continued sponsorship. 

In 2022, The Sunday Times announced it was restarted the Fast Track 100. It is branded as – The Sunday Times Hundred 2022.

A typical Fast Track 100 company:

  • is owned and run by entrepreneurs
  • has between 20 and 500 staff
  • has average 3 year sales growth ranging between 45% and 250% pa
  • has sales ranging between £5m and £100m
  • 25% of the companies have venture capital backing

Fast Track 100 League Tables 1997-2024

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