Edward de Bono's Six Thinking Hats

A practical idea to improve meeting brainstorming sessions - 3 min read

Why should you be interested in this guide?

Have you ever felt like you’re stuck in a rut when it comes to brainstorming and decision-making? Edward de Bono’s 6 Thinking Hats might be just what you need to elevate your e-commerce strategies.


De Bono’s method encourages us to wear different ‘hats’ to explore various perspectives. Here’s how it can supercharge your e-commerce performance:

🔵 Blue Hat (Process):

Start by setting clear goals and defining the process. Ensure your team understands the framework and objectives.

⚪ White Hat (Facts):

Gather data about your market, competitors, and current performance metrics. Focus on facts and figures to make informed decisions.

🔴 Red Hat (Feelings):

Consider the emotional response of your customers. What are their pain points? How do they feel about your brand? This hat helps in understanding the subjective elements that drive purchasing decisions.

⚫ Black Hat (Caution):

Identify potential risks and challenges. This critical perspective is crucial for foreseeing obstacles and preparing contingencies.

🟢 Green Hat (Creativity):

Encourage out-of-the-box thinking. Brainstorm innovative marketing tactics, product ideas, or process improvements without any restrictions.

🟡 Yellow Hat (Benefits):

Focus on the positives. Highlight the advantages and benefits of your ideas. This helps in reinforcing the value propositions you’ll offer to your customers.

Implementing the 6 Thinking Hats can transform your e-commerce operations by fostering a culture of comprehensive thinking and collaborative problem-solving. Try it in your next strategy meeting and see the difference it makes!

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