Sports & Outdoors E-commerce Insights

Sports & Outdoors E-commerce Insights

Sports & Outdoor E-commerce

Discover the fastest growing UK Sports & Outdoors e-commerce companies over the last 27 years!

By analysing the Fast Track 100 data, which ranks the UK’s top 100 fastest-growing private companies each year, we’ve seen how “Sports & Outdoors” e-commerce has changed from 1997 to 2024.

Key Insights:

  1. Cycling retailers were the biggest sub-category, making up 28% of the ‘Sports & Outdoors’ companies listed in the Fast Track 100 (1997-2024).
  2. UK sports saw growth from 2010 to 2014, buoyed by government health drives and London hosting the Olympics in 2012.
  3. Rapha is the only “Sports & Outdoor” company to feature in the Fast Track 100 list four times (2010, 2013-15).
  4. Four companies have featured in the Fast Track 100 list three times: Wiggle (2010-12), GO Outdoors (2010-12), Net World Sports (2016-17, 2022) and AYBL Group (2022-24).
Award YearRankNameActivityLocationSales £000sGrowth
199910Sports DivisionSports retailerAyrshire231,422127.71%
200693Up & RunningRunning retailerHarrogate5,00964.12%
201050RaphaCycling retailerNorth London6,96072.18%
201086GO OutdoorsOutdoor retailerSheffield74,00547.50%
201091WiggleCycling retailerPortsmouth55,59746.91%
201130Surfdome.comOutdoor retailerWembley7,26192.11%
201158Chain Reaction CyclesCycling retailerCounty Antrim109,42066.01%
201180GO OutdoorsOutdoor retailerSheffield115,23853.86%
201185WiggleCycling retailerPortsmouth86,78753.01%
201290WiggleCycling retailerPortsmouth118,60052.94%
201294GO OutdoorsOutdoor retailerSheffield143,66551.66%
2012100Chain Reaction CyclesCycling retailerCounty Antrim136,44849.72%
201388RaphaCycling retailerNorth London16,90352.80%
201461inov-8Sports shoes retailerCounty Durham17,37360.52%
201474RaphaCycling retailerNorth London28,12153.99%
201491Clubhouse GolfGolf retailerManchester7,80749.23%
2014100SportsShoes.comSports shoes retailerWest Yorkshire33,47544.57%
201594RaphaCycling retailerNorth London38,85044.38%
201645Net World SportsSports retailerWrexham11,86769.93%
201785Net World SportsSports retailerWrexham18,23051.61%
201984LiformeYoga retailerNorth London6,02246.89%
202095Sigma SportsSports retailerKingston upon Thames33,77039.67%
20221AYBL GroupSportswear brandMidlands23,500359.01%
202266LeMieuxEquestrian retailerSoutheast38,00056.05%
202291Net World SportsSports retailerWales70,02046.29%
20232CastoreSportswear brandManchester115,000285.80%
20239PassengerOutdoor retailerHampshire18,600205.28%
202315AYBL GroupSportswear brandWorcestershire29,900169.37%
202414PassengerOutdoor retailerNew Forest34,300170.92%
202434CastoreSportswear brandManchester190,300123.59%
202461ThruDarkOutdoor retailerPoole10,10089.52%
2024100AYBL GroupSportswear brandRedditch38,80061.89%

Want to learn more about the Rise of E-commerce in the UK

Click this link to read more about the “Rise of E-commerce in the UK from 1997-2024”.

Fast Track 100 logo sand background with black text

Britain's fastest growing private companies from 1997-2024

What is the Fast Track 100?
The Fast Track 100 league table ranked Britain’s 100 private companies with the fastest-growing sales over their latest three years. It is compiled by Fast Track and published in The Sunday Times each December. It ran from 1997 to 2020, until 30th June 2021 when the Fast Track company was closed down due to the Covid-19 pandemic causing too much uncertainty over continued sponsorship. 

In 2022, The Sunday Times announced it was restarted the Fast Track 100. It is branded as – The Sunday Times Hundred 2022.

A typical Fast Track 100 company:

  • is owned and run by entrepreneurs
  • has between 20 and 500 staff
  • has average 3 year sales growth ranging between 45% and 250% pa
  • has sales ranging between £5m and £100m
  • 25% of the companies have venture capital backing

Fast Track 100 League Tables 1997-2024

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