A PPC Agency that Maximises Value for PEs and VCs Portfolio Companies
- Speed to Market & Quick Wins
- Revenue Growth & Scalability
- Profit & Cost Efficiency
- Audits & Due Diligence
We understand what you need
At AdSuccess, we understand the unique challenges that Private Equity (PE) and Venture Capital (VC) firms face in driving value creation within their portfolio companies. To meet ambitious goals like multiplying EBITDA by 2-3x within a 5-7 year horizon, PE firms need reliable growth levers. With over 20 years of experience scaling e-commerce brands, we deliver data-driven PPC strategies designed to accelerate revenue, reduce acquisition costs, and increase profitability—all key factors that support rapid EBITDA growth and deliver quick, impactful wins.
Our Experience with PE, VC and Corporate Finance Firms
- Bridgepoint: Wiggle
- Next Wave: Roof Maker
- Argyll Partners: Baker Ross
- Livingbridge: Wiggle, WowNow Hire
- Kester Capital: Frontier Medical Group
- BGF: Ruroc, Current Body, Rutland Cycling
- Horatio Investments: Pure Electric, Ayoa, Science Supplements
“You played a key role in Wiggle’s rapid online growth.”
Humphrey Cobbold – CEO
“Thanks for your help in our project.”
Adam Norris – Founder
“Thank you for your contribution to our success.”
Julian Hearn – Founder
“Thank you! You’ve had a tremendous impact.”
Galahad Clark – Founder
Why AdSuccess is the Ideal Partner
- Trusted by top brands: Clients include Wiggle, Huel, Tails, Simba Sleep, Pure Electric, and more
- Proven results: We’ve helped retailers grow from £5M to £50M and £10M to £100M+
- Sector expertise: Home & garden, health & beauty, sporting goods, clothing, and more
- Advanced services: Including server-side tracking, pmax, and feed customisation
- Strategic and Hands-On: Digital thought-leadership meets can-do attitude
- 20 years of experience: From technical hands-on to strategic consulting
As a PE / VC Value Creation Lead...
Do any of these issues with your portfoilo online companies keep you up at night?
- Rising customer acquisition costs?
- Flat-lining or declining online sales?
- Exit time horizons not on track?
- Struggling to secure the right talent?
Think one of your e-commerce brands is struggling with Google Ads?
- Poor tracking and attribution
- Suboptimal bidding strategies
- Not maximising growth opportunities
- Struggling with AI and automation
Revenue Growth & Scalability
PE and VC firms prioritise rapid revenue / profit growth, and that’s exactly where we excel. Our tailored PPC strategies are designed to:
- Scale ad spend efficiently, driving revenue from £5M to £50M+.
- Tap into untapped market segments and geographic regions to increase market share.
- Implement automated bidding and optimisation strategies to ensure campaigns are consistently performing at peak efficiency.
We specialise in scalable solutions, so as your portfolio companies grow, their marketing strategies will grow with them—without wasted budget.
Speed to Market & Quick Wins
Time is of the essence for PE-backed businesses. We deliver quick wins to improve performance almost immediately, while laying the groundwork for long-term success:
- Immediate improvements in ad copy, targeting, and bidding strategies to capture low-hanging fruit.
- Fast implementation of new ad campaigns across Google and Meta to take advantage of time-sensitive market opportunities.
- Conversion tracking fixes and enhancements to ensure every penny of ad spend is optimised.
We know the importance of moving quickly, and our strategies reflect that urgency.
Profitability & Cost Efficiency
Our focus is on driving results without overspending. By refining targeting, reducing wasted spend, and optimising campaigns for maximum efficiency, we help portfolio companies:
- Lower Customer Acquisition Costs (CAC) and maximise Customer Lifetime Value (CLTV).
- Improve Return on Ad Spend (ROAS), ensuring every marketing pound is working as hard as possible.
- Create long-term profitability without sacrificing growth potential.
Profitability is key, and we ensure that our strategies contribute to bottom-line improvements.
How We Support Your Portfolio
1) Google Ads Audits
- Risk-Free Initial Review: If we can’t add value, we’ll let you know. If we see potential, we’ll provide a plan and quote for an audit.
- PPC MOT: Our comprehensive audit provides an in-depth check of your Google Ads account, identifying inefficiencies, missed opportunities, and areas for improvement.
- Actionable Insights: We provide a clear, detailed report and present it to your team, answering any questions.
2) Performance Projects
- Advanced Tracking Techniques: We utilise server-side tracking to enhance data accuracy and reliability.
- Tailored Algorithm Optimisation: Our expertise in PMax and shopping optimisation ensures effective campaign performance.
- Clarity and Transparency: We provide clear, comprehensive reports and explanations to build and maintain trust with our clients.
We Work with Your Team
If your portfolio company has an in-house PPC team or uses an agency? No problem, we’re here to support you and them.
Add Us to Your Value Creation Roster
Leverage our expertise to drive exceptional results for your e-commerce portfolio. Let’s work together to overcome challenges and unlock growth through expertly managed PPC campaigns.