Services - Paid Social

What is Paid Social?

Paid social refers to using paid advertising on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube to reach and engage with a targeted audience. It allows you to amplify your reach, increase brand awareness, drive website traffic, generate leads, and ultimately achieve your growth goals.

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Our Paid Social approach

1) Paid Social Audit

  • Understand your business, product and service
  • Understand advertising goals and objectives
  • Identify key opportunities and areas for improvement within the account – and to do this we will review:
    • Account structure
    • Campaign strategies and targets
    • Product Feed (where relevant)
    • Ad copy and assets
    • Audience and location targeting
    • Conversion tracking

2) Paid Social Campaign Build

  • Market research and competitor analysis
  • Build / Restructure account and follow best practice
  • Set campaign goals:
    • Awareness: brand awareness / reach
    • Consideration: traffic, app instals, video views, leads
    • Conversion: purchases, sign-ups, or downloads.
  • Creative – we recommend using a variety of ad formats and creative concepts for ongoing testing and learnings, as well as increasing reach
  • Ad copywriting – we recommend using a variety of messages and ad copy lengths and styles for ongoing testing and learnings
  • Product feed optimisation – only relevant for ecommerce brands
  • Audience targeting
  • Budget management
  • Conversion tracking

3) Optimisation & Reporting

  • Ongoing optimisation & reporting: 
    • Rotate existing creative and introduce fresh creative and messaging regularly to ensure relevancy and to avoid creative exhaustion
    • Optimising the performance of ad sets & audiences
    • A/B testing of creative concepts and messaging
    • Performance reporting

What are the benefits of Paid Social?

  • Measurable Results

Paid Social advertising can generate immediate results. Once your campaign is set up and the ads approved, they can start getting impressions within minutes.

  • Visitor Quality

You can advertise your product and service to users who match your customer profile. This results in a good conversion potential in comparison to other forms of advertising.

  • Targeting

Paid Social platforms provide robust targeting options, allowing you to reach a specific audience based on demographics, location, interests, and more. Plus you can customise your ads and AB test them.

  • Control

You can modify your targeting and ads to optimise performance. And you can pause or stop campaigns at any time, giving you full control over your advertising activities.

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What Paid Social platform should I use?

1) Facebook Ads

Facebook Ads allows you to reach a vast user base on the Meta platform, including Facebook, Instagram and partner apps. Consider using Facebook Ads if:

  • Your target audience aligns with Facebook’s user demographics, such as B2C and consumer-oriented businesses.
  • You want to leverage detailed audience targeting based on demographics, interests, behaviours, and custom audiences.
  • You can produce compelling and visually appealing content, such as images and videos, which is crucial for your advertising success.
  • You aim to build brand awareness, engage users, and drive traffic to your website or specific landing pages.

2) Linkedin Ads

LinkedIn Ads is a platform geared towards professional audiences and B2B marketing. Consider using LinkedIn Ads if:

  • Your target audience consists of professionals, decision-makers, or specific industries.
  • Your business offers products or services relevant to professionals, recruitment, or professional development.
  • You want to leverage professional networking, industry-specific targeting, and job-related criteria.
  • You aim to generate leads, promote thought leadership, or build brand authority within professional networks.

3) YouTube Ads

YouTube Ads allows you to reach a diverse and vast target audience. Consider using YouTube Ads if:

  • You want to raise brand awareness and you have compelling video content.
  • You have an existing audience or customer base that you want to use YouTube ads for prospecting or remarketing purposes.

Book your FREE strategy session!

  • Your business, your goals and what success means to you
  • How our approach to digital advertising will achieve your goals
  • Whether we're a good fit for one another (we certainly hope so)

There’ll be no commitment or obligation to use our services.

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