🔺 Business Vision & Delivery Plan Pyramid 🔺
Practical guide on framing a business plan - 3 min read
Why should you be interested in this guide?
In the dynamic world of business, having a clear and structured plan is crucial for success. Over the years, I’ve utilised a powerful framework that I like to call the Business Vision & Delivery Plan Pyramid. This framework has guided many businesses I’ve worked with, helping them to define and achieve their goals. Here’s a breakdown of each component:
1. Goal:
Every journey starts with a destination. Your goal is the ultimate outcome you want to achieve. It’s the North Star that guides all your efforts.
2. Mission:
This is the soul and purpose of your business. Your mission defines why you exist and what drives you. It’s about making a meaningful impact.
3. Vision:
What does success look like? Your vision is a vivid picture of your future. It’s aspirational, inspiring your team and stakeholders to move in the same direction.
4. Target Customers:
Knowing who you serve is key. Identify your ideal customers, understand their needs, and tailor your offerings to provide exceptional value.
5. Battlefield
Awareness of your competitors is essential. Understanding the competitive landscape allows you to strategise effectively and stay ahead.
6. Competitive Advantage:
What sets you apart? Identify your strengths and what you do better than anyone else. This is your unique selling proposition that attracts customers.
7. Delivery:
Strategically outline the business areas and initiatives that will help you execute your plan. This includes operations, marketing, sales, and more.
8. Values:
Ensure that your plan aligns with your core values. These values are the guiding principles that shape your company culture and decision-making.
Whether you’re a startup or an established company, this approach can help you clarify your vision and deliver outstanding results.
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