Services - Google Ads Audit
The AdSuccess 'PPC MOT'
At AdSuccess, we specialise in identifying and resolving the hidden issues that prevent your business from reaching its full online sales potential. Our Google Ads Audit is designed to give e-commerce businesses the actionable insights they need to improve ad performance, reduce wasted spend, and maximise return on investment (ROI). Whether you’re working with an in-house team, an agency, or managing PPC yourself, our audit will provide the clarity and strategic direction you need to elevate your Google Ads campaigns.
As an E-commerce business owner...
Do any of these issues keep you up at night?
- Rising customer acquisition costs?
- Flat-lining or declining online sales?
- Balancing privacy with tracking conversions?
- Unsure who to trust or turn to next?
Think your Google Ads has these blind spots?
- Poor tracking and attribution
- Suboptimal bidding strategies
- Over-complex account structures
- Keyword bloating and duplication
Don’t worry AdSuccess is here to help you.
We specialise in auditing Google Ads pinpointing and fixing the blind spots that hinder your profitability.
The AdSuccess 'PPC MOT' - How it Works?
- We Listen First: We start with a call to understand your goals and tailor our approach accordingly.
- We Work with Your Team: Have an in-house team, agency, or handle PPC on your own? No problem, we’re here to support you.
- Risk-Free Initial Review: We begin with a free Google Ads account review. If we can’t add value, we’ll let you know. If we see potential, we’ll provide a plan and quote for an audit.
- PPC MOT: Our comprehensive audit provides an in-depth check of your Google Ads account, identifying inefficiencies, missed opportunities, and areas for improvement.
- Actionable Insights: We provide a clear, detailed report and present it to your team, answering any questions so you fully understand the path to achieving your goals.
- Your Choice: You can then choose to implement the changes yourself or ask us for a quote to handle the work.
What to Expect?
1) 'Free' Google Ads Review
- Time commitment: Typically 1 hour
- Purpose: Ensures our audit will add value—if not, we’ll tell you!
- Scope: Review of common opportunity areas such as account structure, tracking, and bidding strategies.
- Outcome: We provide feedback on the top opportunities and issues identified in your account.
2) 'Paid' Google Ads Audit
- Time commitment: Between 8 and 30 hours, depending on the account size
- Deliverables: A detailed, actionable audit report ranging from 10 to 40 pages
- Focus: We outline key opportunities and issues and prioritize 3-5 high-impact actions that will drive the most significant improvements in your account.
Book your FREE strategy session!
On your free phone consultation, one of our experts will discuss the following:
- Your business, your goals and what success means to you
- How our approach to digital advertising will achieve your goals
- Whether we're a good fit for one another (we certainly hope so)
There’ll be no commitment or obligation to use our services.
Other Google Ads Audit FAQs
A Google Ads audit is a comprehensive review of your Google Ads account to identify inefficiencies, missed opportunities, and areas for improvement. It evaluates key elements such as account structure, keyword usage, bidding strategies, tracking, and ad performance to ensure your campaigns are optimised for success.
A Google Ads audit helps ensure that your advertising budget is being used effectively. It uncovers inefficiencies, poor targeting, and other issues that may be hindering your performance. By addressing these areas, an audit can boost your return on investment (ROI), lower customer acquisition costs, and drive more qualified traffic to your website.
The audit will assess several key areas:
- Account structure and organisation
- Keyword selection and usage
- Bid strategies and budget allocation
- Ad copy performance
- Conversion tracking and attribution
- Campaign settings like geo-targeting and audience segmentation
- Opportunities for automation and optimisation
The length of time depends on the size and complexity of your account. A smaller account might take 8–10 hours, while larger or more complex accounts could take up to 30 hours. We’ll give you an estimated timeline based on your account during our initial consultation.
You’ll receive a detailed report that outlines the findings of the audit. This will include a list of opportunities and issues, along with actionable recommendations on how to improve performance. The report is typically between 10–40 pages, depending on your account size and the depth of the audit.
Yes, the audit will provide clear, actionable insights on how to address the issues identified. Each recommendation will be prioritised based on its potential impact on your account’s performance, so you know where to focus your efforts for the greatest return.
Absolutely! Once we present the audit findings, you can either choose to implement the changes yourself, or we can provide a quote to manage the updates and optimisations for you.
Yes, we offer a Free Google Ads Review as a starting point. This is a high-level review that typically takes about an hour. If we see significant opportunities for improvement, we’ll recommend a full audit. If not, we’ll let you know that your account is already performing well.
The cost of the audit depends on the size and complexity of your account. After the free review, we’ll provide you with a custom quote based on the estimated time it will take to complete the full audit, which typically ranges between 8 and 30 hours.
While an audit itself won’t lower costs, it will help identify inefficiencies in your campaigns, such as wasted ad spend on ineffective keywords or poor bid strategies. By fixing these issues, you can reduce your cost per acquisition (CPA) and increase your return on ad spend (ROAS), ultimately getting more value from your ad budget.