4 Essential Content Checks Before Advertising
4 Essential Content Checks Before Advertising - 1-2 min read
Why should you be interested in this guide?
Before publishing a social piece or launching your online advertising campaigns, it’s crucial to ensure that your content is well-prepared. Here are four key problems and fixes to consider.
Problem 1: Creating what you want, not what your customers need
Fix: Avoid guessing what your customers want. Instead, gather feedback and understand their pain points. Create content that directly addresses their needs.
Problem 2: Not being clear about your target audience
Fix: Dive deep into understanding your target audience and the specific challenges they face. Building a strong connection with your audience starts with thorough understanding.
Problem 3: Failing to connect with your audience’s emotions
Fix: Don’t rely solely on facts. Establish an emotional connection to keep your audience engaged. Share real-life anecdotes, challenges, benefits, and success stories to create a compelling narrative.
Problem 4: Content not optimised for your chosen platform
Fix: Familiarise yourself with the nuances of each content, social & ad platform and tailor your content accordingly. Each platform has its own preferences, so ensure your content seamlessly fits into the user experience (social media) and algorithm preference (ad platforms).
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