Fashion & Clothing E-commerce Insights

Fashion & Clothing E-commerce

Discover how Fashion & Clothing has become the dominant force in UK e-commerce over the last 27 years!

By analysing the Fast Track 100 data, which ranks the UK’s fastest-growing private companies, we’ve seen Fashion & Clothing retail rise from 1 ‘bricks and mortar’ company in 1997 to 9 e-commerce brands in 2024. 📈

Key Insights:

Clothing retailers dominate the space, making up 63% of the companies.
Gymshark is the only “Fashion & Clothing” company to feature in the Fast Track 100 list five times (2016-2020).
Three companies have featured four times: Henleys Clothing (2007-2010), END. (2016-2019), and Missguided (2014-2017).
Other companies that have made the Fast Track list three times include: Boden, Bravissimo, Cath Kidston, Childrensalon, Eisenegger, Gemporia, Joules, Lounge Underwear, Manière De Voir, Mint Velvet, Net-a-Porter, Skinnydip, and Watchfinder.

These companies have revolutionised the market, driving the rise of sustainable fashion. This sector’s growth is driven by fast fashion, technological advancements, and social media influence. 🌟

Award Year	Rank	Name	Activity	Location	Sales £000s	Growth
1997	26	Boden	Clothing brand / retailer	Northwest London	5,542	108.32%
1998	51	Boden	Clothing brand / retailer	Northwest London	9,491	82.45%
1998	77	Basebuy	Clothing brand / retailer	Lancashire	3,332	72.46%
1998	100	The Jean Scene	Clothing brand / retailer	West Lothian	4,818	66.01%
1999	42	DB Actif	Clothing brand / retailer	London	9,664	95.91%
1999	44	Eisenegger	Clothing brand / retailer	Blackpool	8,665	94.88%
1999	53	Fat Face	Clothing brand / retailer	Hampshire	4,861	85.64%
1999	81	Boden	Clothing brand / retailer	Northwest London	11,717	74.56%
2000	22	Base London	Shoe retailer	North London	15,524	110.78%
2000	36	Renoir Shoes	Shoe retailer	Cleveland	12,112	96.64%
2000	44	Eisenegger	Clothing brand / retailer	Blackpool	16,212	92.68%
2000	55	Legends Surf Shops	Clothing brand / retailer	Warwickshire	4,191	84.89%
2001	49	Eisenegger	Clothing brand / retailer	Blackpool	24,137	93.49%
2001	53	Artigiano	Clothing brand / retailer	Isle of Wight	6,811	90.93%
2001	61	Eskandar	Clothing brand / retailer	Central London	6,073	86.84%
2001	74	Bravissimo	Underwear brand / retailer	Leamington Spa	4,221	76.83%
2001	90	The Officers Club	Clothing brand / retailer	Northumberland	52,016	70.04%
2002	79	The Officers Club	Clothing brand / retailer	Northumberland	81,604	72.69%
2002	87	Bravissimo	Underwear brand / retailer	Leamington Spa	7,168	71.15%
2003	96	Bravissimo	Underwear brand / retailer	Leamington Spa	10,897	63.74%
2003	97	The Great Little Trading Company	Clothing brand / retailer	Central London	11079	63.66%
2005	46	Jimmy Choo	Footwear and accessories retailer	Central London	27,812	88.96%
2005	69	Bank Fashion	Clothing brand / retailer	Macclesfield	21,161	69.64%
2006	42	NET-A-PORTER.com	Clothing brand / retailer	Central London	21,258	91.52%
2006	53	Joe Browns	Clothing brand / retailer	Leeds	9,174	83.16%
2006	91	Bank Fashion	Clothing brand / retailer	Macclesfield	30,182	65.21%
2007	73	Henleys Clothing	Clothing brand / retailer	Manchester	14,123	71.81%
2008	65	NET-A-PORTER.com	Clothing brand / retailer	Central London	55,158	67.32%
2008	80	Henleys Clothing	Clothing brand / retailer	Manchester	25,731	60.65%
2008	93	Joules	Clothing brand / retailer	Leicestershire	22,225	55.25%
2009	76	Henleys Clothing	Clothing brand / retailer	Manchester	37,952	63.45%
2009	86	Cath Kidston	Clothing brand / retailer	West London	31,294	59.46%
2009	92	NET-A-PORTER.com	Clothing brand / retailer	Central London	81,546	56.54%
2010	16	SDK Jewellers	Watch retailer	Reading	6,359	122.93%
2010	37	Jack Wills	Clothing brand / retailer	Northwest London	64,764	80.98%
2010	54	AllSaints	Clothing brand / retailer	Central London	132,854	71.35%
2010	69	Cath Kidston	Clothing brand / retailer	West London	50,369	59.62%
2010	80	Henleys Clothing	Clothing brand / retailer	Manchester	48,288	51.03%
2010	84	Joules	Clothing brand / retailer	Leicestershire	35,122	47.90%
2011	53	SDK Jewellers	Watch retailer	Reading	8,630	67.66%
2011	63	Jack Wills	Clothing brand / retailer	Northwest London	92,230	61.14%
2011	82	Joules	Clothing brand / retailer	Leicestershire	51,167	53.53%
2011	91	Cath Kidston	Clothing brand / retailer	West London	67,264	51.75%
2012	1	Gemporia	Jewellery retailer	Worcestershire	54,471	245.36%
2012	46	Penfield	Clothing brand / retailer	Central London	7,877	76.31%
2012	47	Hunter Boot	Footwear and accessories retailer	Edinburgh	77,959	74.83%
2012	58	Country Attire	Clothing brand / retailer	Stockport	5,711	68.12%
2013	6	Gemporia	Jewellery retailer	Worcestershire	83,666	189.26%
2013	14	Mint Velvet	Clothing brand / retailer	High Wycombe	34,368	132.94%
2013	68	Childrensalon	Childrenswear retailer	Tunbridge Wells	13,186	63.67%
2013	83	Penfield	Clothing brand / retailer	Central London	9,689	54.41%
2013	89	Touchstone Retail	Jewellery retailer	West London	8,369	52.60%
2013	91	Country Attire	Clothing brand / retailer	Stockport	6,905	52.06%
2014	5	Missguided	Clothing brand / retailer	Manchester	51,000	191.17%
2014	14	Victoria Beckham	Clothing brand / retailer	Southwest London	30,000	120.24%
2014	41	Monica Vinader	Jewellery retailer	Norfolk	13,988	74.45%
2014	66	Mint Velvet	Clothing brand / retailer	High Wycombe	48,103	58.45%
2014	80	Childrensalon	Childrenswear retailer	Tunbridge Wells	20,068	52.32%
2014	90	Gemporia	Jewellery retailer	Worcestershire	99,564	49.38%
2015	12	Missguided	Clothing brand / retailer	Manchester	87,195	115.31%
2015	77	Childrensalon	Childrenswear retailer	Tunbridge Wells	28,215	50.41%
2015	92	Mint Velvet	Clothing brand / retailer	High Wycombe	63,107	45.35%
2015	99	Watchfinder	Watch retailer	Kent	38,662	42.90%
2016	1	Gymshark	Clothing brand / retailer	Worcestershire	12,841	193.27%
2016	12	Pink Boutique	Clothing brand / retailer	Newcastle upon Tyne	7,709	138.84%
2016	15	Wool Warehouse	Yarn retailer	Leamington Spa	5,097	127.94%
2016	20	Lindy Bop	Sustainable & vintage clothing retailer	Manchester	10,054	108.83%
2016	26	HYPE.	Clothing brand / retailer	Leicester	14,981	94.44%
2016	43	Skinnydip	Fashion accessories retailer	Northwest London	6,637	70.97%
2016	67	Missguided	Clothing brand / retailer	Manchester	117,336	59.75%
2016	80	END.	Clothing brand / retailer	Newcastle upon Tyne	37,931	56.86%
2016	83	Watchfinder	Watch retailer	Kent	60,777	55.49%
2017	12	Gymshark	Clothing brand / retailer	Worcestershire	40,718	112.30%
2017	16	Skinnydip	Fashion accessories retailer	Northwest London	12,800	104.03%
2017	18	Wed2b	Bridalwear retailer	Milton Keynes	15,066	100.22%
2017	24	Pink Boutique	Clothing brand / retailer	Newcastle upon Tyne	8,950	86.39%
2017	48	Wool Warehouse	Yarn retailer	Leamington Spa	7,490	65.64%
2017	57	END.	Clothing brand / retailer	Newcastle upon Tyne	69,800	59.90%
2017	58	Chi Chi London	Clothing brand / retailer	Central London	13,343	59.57%
2017	61	Missguided	Clothing brand / retailer	Manchester	205,825	59.03%
2017	88	Watchfinder	Watch retailer	Maidstone	85,800	50.57%
2018	2	Crep Protect	Footwear and accessories retailer	West London	27,465	190.74%
2018	4	Missoma	Jewellery retailer	West London	5,970	148.26%
2018	12	Gymshark	Clothing brand / retailer	Solihull	103,232	127.86%
2018	32	Wed2b	Bridalwear retailer	Milton Keynes	18,435	81.68%
2018	49	Chi Chi London	Clothing brand / retailer	Enfield	18,407	69.20%
2018	51	Skinnydip	Fashion accessories retailer	Northwest London	15,603	68.70%
2018	69	END.	Clothing brand / retailer	Newcastle	101,051	55.76%
2019	6	Missoma	Jewellery retailer	West London	11,991	165.91%
2019	10	Gymshark	Clothing brand / retailer	Solihull	179,546	141.26%
2019	13	Oh Polly	Clothing brand / retailer	Glasgow	21,380	124.07%
2019	16	Strathberry	Handbag designer / retailer	Edinburgh	11,825	118.07%
2019	17	Missy Empire	Clothing brand / retailer	Manchester	13,864	115.30%
2019	26	Vashi	Jewellery retailer	Central London	20,666	90.95%
2019	67	END.	Clothing brand / retailer	Newcastle upon Tyne	134,658	52.55%
2019	69	Needle & Thread	Clothing brand / retailer	Northwest London	13,576	51.85%
2019	100	Vivobarefoot	Footwear and accessories retailer	Central London	26,176	43.57%
2020	5	Lounge Underwear	Underwear brand / retailer	Solihull	13,833	162.20%
2020	9	Astrid & Miyu	Jewellery retailer	South London	7,612	123.27%
2020	14	RIXO	Clothing brand / retailer	West London	10,516	104.03%
2020	18	Oh Polly	Clothing brand / retailer	Glasgow	39,662	94.84%
2020	23	Gymshark	Clothing brand / retailer	Solihull	260,674	85.98%
2020	28	Bluebella	Underwear brand / retailer	Central London	8,662	77.08%
2020	29	Saloni	Clothing brand / retailer	Central London	11,637	75.66%
2020	55	BrandAlley	Clothing brand / retailer	Central London	59,420	56.91%
2020	81	ME+EM	Clothing brand / retailer	West London	16,667	43.57%
2020	86	Manière De Voir	Clothing brand / retailer	Manchester	10,302	41.69%
2020	88	Fairfax & Favor	Footwear and accessories retailer	Norfolk	8,450	41.45%
2020	94	Estella Bartlett	Jewellery retailer	Southeast London	6,539	39.81%
2022	6	Lounge Underwear	Underwear brand / retailer	Midlands	62,500	214.98%
2022	15	Brandbuildr	Clothing brand / retailer	Northwest	17,600	135.36%
2022	21	Lucy & Yak	Clothing brand / retailer	Yorkshire and The Humber	17,420	118.89%
2022	24	A Collected Man	Watch retailer	London	22,770	113.20%
2022	50	Manière De Voir	Clothing brand / retailer	Northwest	30,200	66.60%
2022	57	Me+Em	Clothing brand / retailer	London	46,000	61.02%
2022	74	WoolOvers	Clothing brand / retailer	Southeast	55,990	53.43%
2023	28	Craftd London	Jewellery retailer	Cheshire	18,400	121.20%
2023	32	Snag	Underwear brand / retailer	West Lothian	32,200	109.09%
2023	37	Represent	Clothing brand / retailer	Bolton	48,600	96.57%
2023	42	Abbott Lyon	Jewellery retailer	Bath	30,400	86.76%
2023	55	Jaded London	Clothing brand / retailer	London	26,000	74.05%
2023	61	Lounge Underwear	Underwear brand / retailer	Solihull	68,500	70.45%
2023	63	Me+Em	Clothing brand / retailer	London	82,100	70.15%
2023	72	Lucy and Yak	Sustainable & vintage clothing retailer	Barnsley	22,700	65.32%
2023	74	Pretty Lavish	Clothing brand / retailer	Hertfordshire	8,500	64.27%
2023	79	Fairfax & Favor	Footwear and accessories retailer	Norfolk	35,500	61.02%
2023	100	Manière De Voir	Clothing brand / retailer	Manchester	34,700	49.91%
2024	7	Adanola	Clothing brand / retailer	Manchester	57,400	201.52%
2024	15	Six Stories	Bridalwear retailer	Manchester	7,900	170.31%
2024	54	Club L London	Clothing brand / retailer	Manchester	38,600	96.87%
2024	58	Sole Bliss	Shoe retailer	Watford	8,800	94.28%
2024	68	Represent	Clothing brand / retailer	Bolton	80,800	81.37%
2024	82	Mauvais	Clothing brand / retailer	Cambridgeshire	7,500	69.90%
2024	83	Jaded London	Clothing brand / retailer	London	40,000	69.77%
2024	84	Disturbia	Clothing brand / retailer	Northumberland	18,500	69.67%
2024	87	Abbott Lyon	Jewellery retailer	Bath	44,700	68.26%

Want to learn more about the Rise of E-commerce in the UK

Click this link to read more about the “Rise of E-commerce in the UK from 1997-2024”.

Britain's fastest growing private companies from 1997-2024

What is the Fast Track 100?
The Fast Track 100 league table ranked Britain’s 100 private companies with the fastest-growing sales over their latest three years. It is compiled by Fast Track and published in The Sunday Times each December. It ran from 1997 to 2020, until 30th June 2021 when the Fast Track company was closed down due to the Covid-19 pandemic causing too much uncertainty over continued sponsorship.

In 2022, The Sunday Times announced it was restarted the Fast Track 100. It is branded as – The Sunday Times Hundred 2022.

A typical Fast Track 100 company:

is owned and run by entrepreneurs
has between 20 and 500 staff
has average 3 year sales growth ranging between 45% and 250% pa
has sales ranging between £5m and £100m
25% of the companies have venture capital backing

Fast Track 100 League Tables 1997-2024

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